{"id":307,"date":"2025-03-19T15:49:27","date_gmt":"2025-03-19T12:49:27","guid":{"rendered":"https:\/\/amazon.trening.center\/hr\/?page_id=307"},"modified":"2025-03-19T16:03:01","modified_gmt":"2025-03-19T13:03:01","slug":"prodaja-na-amazonu-iz-srbije-hrvatske","status":"publish","type":"page","link":"https:\/\/amazon.trening.center\/hr\/prodaja-na-amazonu-iz-srbije-hrvatske\/","title":{"rendered":"Prodaja na Amazonu iz Srbije, Hrvatske"},"content":{"rendered":"

Da biste zapo\u010deli posao na Amazonu iz Srbije ili Hrvatske, potrebno je odrediti ciljno tr\u017ei\u0161te: SAD, Europska unija ili Velika Britanija. Pristupi vo\u0111enju posla i potencijalne pote\u0161ko\u0107e u tim regijama zna\u010dajno se razlikuju.<\/p>

\"\"<\/figure><\/div>

Ako ste trgovac<\/strong>, a ne proizvo\u0111a\u010d, onda vam je lak\u0161e \u2013 tra\u017eite isplativ proizvod ne samo u svojoj zemlji, ve\u0107 i na bilo kojoj ta\u010dki svijeta gdje je isplativo, (osim u zemljama pod me\u0111unarodnim sankcijama), i preprodajete ga na platformama Amazon. Naj\u010de\u0161\u0107e se radi o preprodaji kineskih proizvoda. Sve se mo\u017ee raditi na daljinu. Veliki biznisi su odr\u017eavali li\u010dne sastanke, na primjer na Kanton sajmu u Kini s dobavlja\u010dima i mogu posjetiti proizvo\u0111a\u010de u fabrikama. Srednji i mali biznis naru\u010duju online i prepu\u0161taju outsourcing inspekciji proizvodnje (za kvalitet se mora paziti).<\/p>

Ako ste proizvo\u0111a\u010d<\/strong> i tra\u017eite odgovor na pitanje kako prodavati na Amazonu iz Srbije ili Hrvatske, bit \u0107e vam te\u017ee \u2013 morat \u0107ete pro\u0107i certifikacije, registracije, ispuniti zahtjeve zemalja u kojima planirate prodavati svoje proizvode.<\/p>

Lak\u0161e je u\u0107i na tr\u017ei\u0161te SAD-a – ono je ve\u0107e, s manje ograni\u010denja, ali s ve\u0107om konkurencijom. Europsko tr\u017ei\u0161te je ja\u010de regulirano, skuplje za administraciju, te\u017ee je prodavati, ali je manje konkurencije. Hrvatskim proizvo\u0111a\u010dima je lak\u0161e, jer je Hrvatska \u010dlanica EU, i ve\u0107ina zahtjeva se ispunjava od samog po\u010detka.<\/p>

U ovom \u010dlanku \u0107emo usporediti pogodnost trgovine na Amazonu iz Srbije i Hrvatske, razlike u zahtjevima na elektroni\u010dkim platformama u Europi, SAD-u, Velikoj Britaniji.<\/p>

Prodaja na Amazonu iz Srbije<\/h2>

Najva\u017enija razlika je ta \u0161to Srbija nije \u010dlanica Europske unije, stoga \u0107e novim trgovcima u me\u0111unarodnoj prodaji biti potrebno da nau\u010de mnogo novih stvari – veliki broj zahtjeva, direktiva EU o kvaliteti, sigurnosti, za\u0161titi prava potro\u0161a\u010da. Tako\u0111er, imaju svoje sustave oporezivanja PDV-om. Stoga \u0107e Srbima posebno biti korisna ovaj \u010dlanak, gdje je sistematizirana informacija o zahtjevima europskog tr\u017ei\u0161ta. Mo\u0107i \u0107ete razumjeti \u0161to zna\u010di prodaja na Amazonu iz Srbije, koji se zahtjevi postavljaju.<\/p>

Prodaja na Amazonu iz Hrvatske<\/h2>

Hrvatska – \u010dlanica EU, integrirana je u europski porezni sustav, a trgovcima su jasna osnovna pravila trgovine. Za Hrvate \u0107e biti zanimljivo saznati, na primjer, koja su razlikovanja pri trgovini na pojedinim platformama Amazon, poput Njema\u010dke ili Poljske. Tako\u0111er, kako prodavati na Amazonu iz Hrvatske u Velikoj Britaniji i SAD-u.<\/p>

<\/p>

\"\"<\/figure>

Dakle, da biste uspje\u0161no prodavali na Amazonu iz Hrvatske ili Srbije, potrebno je uzeti u obzir:<\/strong><\/mark><\/p>

\u2014 Izvor proizvoda i na\u010din njegovog uvoza u zemlju odredi\u0161ta.
\u2014 Mjesto skladi\u0161tenja proizvoda i na\u010din isporuke kupcu.
\u2014 Po\u0161tanska i carinska pravila.
\u2014 Primjenjivi porezi i zahtjevi lokalnog zakonodavstva.
\u2014 Va\u0161i pravni odnosi s va\u0161om zemljom (vodite posao u ime svoje nacionalne kompanije, ili ste registrirali inozemnu kompaniju posebno za trgovinu i povoljnije oporezivanje)
\u2014 Pitanja certifikacije i oporezivanja (SAD, Europa, Velika Britanija). <\/mark><\/p>

<\/p>

Razmotrimo to sve detaljnije.<\/p>

\"\"<\/figure>

Odjeljak 1: Usporedba Amazona u Europi i SAD-u<\/h3>

Poslovanje na Amazonu na europskim i ameri\u010dkim tr\u017ei\u0161tima ima bitne razlike. Razmotrit \u0107emo glavne od njih.<\/p>

Registracija na Amazon:<\/h4>

\u2014 SAD: <\/strong>Trgovina na Amazon US dostupna je za fizi\u010dke osobe. Tako\u0111er se mo\u017ee relativno jednostavno registrirati analog Samostalni preduzetnik (Fizi\u010dka osoba – obrtnik) \u2013 LLC za nerezidenta s jednim osniva\u010dem.<\/p>

<\/p>

\u2014 Registracija u Velikoj Britaniji<\/strong> na Amazon UK za fizi\u010dku osobu-neresidenta (uklju\u010duju\u0107i gra\u0111ane Srbije, Hrvatske, Crne Gore, Bosne i Hercegovine) tehni\u010dki je mogu\u0107a<\/em>. Za razliku od EU, Amazon UK izravno ne zahtijeva<\/em> obavezno posjedovanje VAT broja u trenutku registracije<\/em> za sve prodava\u010de. U praksi, Amazon mo\u017ee zatra\u017eiti od vas VAT broj kasnije, \u010dak i ako niste prema\u0161ili prag prometa, slijede\u0107i svoju politiku KYC (Know Your Customer). Na\u017ealost, Amazon UK ne\u0107e uzeti u obzir u svom zahtjevu to \u0161to niste kr\u0161ili porezno zakonodavstvo Velike Britanije. <\/p>

Prakti\u010dno, da bi fizi\u010dka osoba rije\u0161ila pitanje kako trgovati na Amazonu iz Hrvatske ili Srbije u Velikoj Britaniji, morat \u0107e se registrirati na Amazon UK kao “sole trader” <\/strong>(individualni poduzetnik) i dobiti VAT-broj (dobrovoljno-prisilno), \u010dak i ne budu\u0107i rezident Velike Britanije. Morate biti Samostalni preduzetnik u Srbiji<\/strong>, Fizi\u010dka osoba – obrtnik u Hrvatskoj<\/strong>. Jer Amazon UK \u0107e svejedno zatra\u017eiti vi\u0161e dokumenata i osnova za poduzetni\u010dku djelatnost. Sole trader mo\u017ee dobiti VAT broj. Da, zatra\u017eit \u0107e vi\u0161e dokumenata, ali to je realno, za razliku od EU.<\/p>

\u2014 Va\u017eno<\/strong>: Registracija ra\u010duna za srpski paso\u0161 na bilo kojoj<\/em> platformi Amazon nosi visok rizik od odbijanja ili blokade bez obja\u0161njenja razloga<\/strong>. Formalno, Srbima je dozvoljeno trgovati na Amazonu. U praksi \u2013 kako se posre\u0107i. Registracija kompanije u odgovaraju\u0107oj jurisdikciji s osniva\u010dem iz Srbije zna\u010dajno pove\u0107ava \u0161anse za uspeh. Hrvatska je ipak \u010dlanica EU, i gra\u0111anima EU je lak\u0161e.<\/p>

Oporezivanje u Srbiji i Hrvatskoj<\/h4>

Prijenos prihoda od me\u0111unarodne trgovine na srpske kompanije ili na poduzetnike mo\u017ee biti pra\u0107en pote\u0161ko\u0107ama u ra\u010dunovodstvu i oporezivanju. Mislim da \u0107e vam o tim pitanjima bolje ispri\u010dati va\u0161 ra\u010dunovo\u0111a.<\/p>

U Hrvatskoj su visoki porezi, a kako strukturirati me\u0111unarodnu trgovinu najbolje \u0107e objasniti va\u0161 ra\u010dunovo\u0111a ili vanjski porezni savjetnici.<\/p>

<\/p>

Odabir jurisdikcije za trgovinu na Amazonu iz balkanskih zemalja<\/h4>


Mnogi prodava\u010di na Amazonu s Balkana, uzimaju\u0107i u obzir pote\u0161ko\u0107e i ekonomske prednosti, posebno za ovaj posao registriraju tvrtke u inozemstvu. Ponekad uspostavljaju vezu sa svojom nacionalnom tvrtkom, a ponekad rade neovisno.<\/p>

 SAD<\/strong>: Za trgovinu na Amazon US popularna je registracija ameri\u010dke LLC. Pod odre\u0111enim uvjetima (nedostatak fizi\u010dkog prisustva i zavisnog agenta u SAD-u) takva LLC, koja pripada nerezidentu, mo\u017ee biti oslobo\u0111ena od poreza na dobit u SAD-u. Vlasnik \u0107e pla\u0107ati poreze prema mjestu svoje porezne rezidencije.<\/p>

Europa<\/strong>: Za prodaju u Europi \u010desto se bira Bugarska (\u010dlanica EU s niskom stopom korporativnog poreza). Veliki biznis razmatra Irsku, Estoniju, Cipar. Na Balkanu – Bugarska, kao \u010dlanica EU, pogodna jurisdikcija s sli\u010dnim mentalitetom, niskim porezima i tro\u0161kovima registracije i odr\u017eavanja. Osim toga, blizu je. <\/p>

Ujedinjeno Kraljevstvo<\/strong>: odgovaraju britanske tvrtke.<\/p>

\"\"<\/figure>

Odjeljak 2: Osobitosti trgovine na Amazonu u Europi<\/h3>

Pri prodaji proizvoda iz Srbije na Amazonu u Europi trgovci \u0107e se suo\u010diti s nizom zahtjeva koji ne postoje u Sjedinjenim Ameri\u010dkim Dr\u017eavama. Hrvatskim proizvo\u0111a\u010dima ti su zahtjevi jasni.<\/p>

Certifikacija<\/h4>

Za mnoge kategorije proizvoda, posebno u Europi (gdje su na snazi direktive i propisi koji zahtijevaju CE oznaku), potrebni su certifikati uskla\u0111enosti i sigurnosti.<\/p>

\"\"<\/figure>

U SAD-u tako\u0111er postoje zahtjevi (na primjer, FDA za prehrambene dodatke i kozmetiku), ali ih je manje nego u EU.<\/p>

Formalni uvoz va\u0161eg dobavlja\u010da robe u zemlju gdje je ve\u0107 certificirana olak\u0161ava proces.<\/p>

Pro\u0161irena odgovornost proizvo\u0111a\u010da<\/h4>

U EU djeluje “Pro\u0161irena odgovornost proizvo\u0111a\u010da” za odre\u0111ene proizvode i Direktiva WEEE (za elektroni\u010dku opremu i baterije). Prodava\u010di se moraju registrirati u nacionalnim registrima zemalja prodaje, podnositi izvje\u0161taje o ambala\u017ei i pla\u0107ati ekolo\u0161ke pristojbe.<\/p>

Izuzetak:<\/strong> Preprodaja proizvoda proizvedenih u EU, ako dobavlja\u010d ve\u0107 ispunjava obaveze odgovornosti. No, u svakom slu\u010daju to treba provjeriti.<\/p>

Prilikom uvoza robe izvan EU ili prodaje robe pod vlastitim brendom, registracija Pro\u0161irene odgovornosti prodava\u010da vjerojatno \u0107e biti potrebna. U tom slu\u010daju, odgovornost se prebacuje s proizvo\u0111a\u010da na prodava\u010da (uvoznika i sudionika daljinske prodaje).<\/p>

\u2014 Ujedinjeno Kraljevstvo<\/strong>: Prodaja na Amazonu iz Srbije u Ujedinjeno Kraljevstvo je malo slo\u017eenija nego na tr\u017ei\u0161tu SAD-a, ali jednostavnija nego u Europskoj uniji.
\u2014 Dr\u017eave EU<\/strong>: Trgovina na Amazonu u Njema\u010dkoj, Poljskoj, Francuskoj, \u0160panjolskoj i dr. razlikuje se registracijom Pro\u0161irene odgovornosti prodava\u010da (svaka u svom uredu), pla\u0107anjem ekolo\u0161kih naknada i slo\u017eeno\u0161\u0107u administracije PDV-a ovisno o geografiji prodaje (jedna dr\u017eava, nekoliko dr\u017eava, cijela EU).<\/p>

<\/p>

Odjeljak 3. Registracije za poreze<\/h3>
\"\"<\/figure><\/div>

Registracija PDV-a u Europi<\/h4>

Registracija za potrebe PDV-a (VAT) u EU prilikom prodaje na Amazon krajnjim potro\u0161a\u010dima prakti\u010dki nijeizbje\u017ena<\/em>. Uvjeti i postupak registracije (OSS, izravna registracija, IOSS) ovise o modelu prodaje, lokaciji proizvoda i va\u0161em statusu (rezident EU ili ne).<\/p>

Detaljnije govorimo o postupku registracije u na\u0161em op\u0161tem kursu o trgovini na Amazonu. Ali ponovo nagla\u0161avam, va\u0161 ra\u010dunovo\u0111a mora biti upu\u0107en u to.<\/p>

Registracija PDV-a u Velikoj Britaniji<\/h4>

Registracija za potrebe PDV-a (VAT) u Velikoj Britaniji nakon Brexita odvija se u jednom<\/strong> poreznom tijelu – HM Revenue & Customs (HMRC)<\/strong>, \u0161to se prevodi kao Upravljenje Njezine Veli\u010danstvenosti za poreze i carinske pristojbe. Ako prodajete robu izvan Velike Britanije kupcima u Velikoj Britaniji (daljinske prodaje), tada je pri bilo kojoj<\/em> daljinskoj prodaji robe u Veliku Britaniju strani prodava\u010d du\u017ean registrirati se za potrebe VAT-a u Velikoj Britaniji i naplatiti VAT od kupca, ako ga automatski ne napla\u0107uje sam marketplace.  Kao i u Europskoj uniji, PDV u Velikoj Britaniji ima svoje posebnosti, bez knjigovo\u0111e se ne mo\u017ee razumjeti. <\/p>

Carinska registracija<\/h4>

Za uvoz robe u EU potrebno je pro\u0107i carinsku registraciju i dobiti broj <\/strong>EORI<\/strong>. Rezidenti EU<\/strong> ga dobivaju u zemlji svoje registracije. Nerezidenti EU:<\/strong> u zemlji prve<\/em> carinske operacije (obi\u010dno zemlja prvog uvoza). Ako ne uvozite robu u Europsku uniju, ve\u0107 je kupujete ve\u0107 tamo od uvoznika, tada nema potrebe za registracijom.<\/p>

Nakon Brexita Ujedinjeno Kraljevstvo<\/strong> uvelo je vlastiti sustav EORI, koji se zove GB EORI<\/strong>. Potreban je za: uvoz robe u Ujedinjeno Kraljevstvo (Englesku, \u0160kotsku i Wales), izvoz. Za tvrtke koje trguju sa Sjevernom Irskom ili premje\u0161taju robu izme\u0111u Sjeverne Irske i EU, mo\u017ee biti potreban poseban broj XI EORI<\/strong>.<\/p>

U SAD-u<\/strong> dovoljno je imati broj EIN (registracijski broj poslodavca, izdaje ga IRS – porezna slu\u017eba prilikom registracije tvrtke), ili SSN za fizi\u010dke osobe (broj poreznog obveznika, OIB). Nema potrebe za zasebnom registracijom.<\/p>

\"\"<\/figure>

Odjeljak 5: Dodatne informacije i obuka<\/h3>

Vi\u0161e o ovim pitanjima govorimo u na\u0161em edukativnom te\u010daju za po\u010detnike “Te\u010daj trgovine na Amazonu” (prona\u0111ite u izborniku na web stranici stavku “Te\u010daj” ili putem veze na kraju \u010dlanka). On \u0107e pomo\u0107i da se razjasne mnogi aspekti prodaje na Amazonu u SAD-u, Europi i Velikoj Britaniji.<\/p>

\"\"<\/figure>

Prije nego \u0161to kreirate ra\u010dun prodava\u010da, potrebno je:<\/mark><\/p>

\u2014 Odabrati proizvod (savladati pretragu profitabilnih proizvoda).
\u2014 Razumjeti poslovne sheme (online-arbitra\u017ea, dropshipping, Private Label itd.).
\u2014 Izraditi poslovni plan.
\u2014 Odlu\u010diti je li potrebna tvrtka i u kojoj jurisdikciji.
\u2014 Raspodijeliti udjele i zone odgovornosti (ako poslovanje nije isklju\u010divo), sastaviti statut i operativni ugovor (navesti u njemu zone odgovornosti sudionika i raspodjelu dobiti, ostalo).
\u2014 Registrirati tvrtku (ako je potrebno).
\u2014 Otvoriti bankovne ra\u010dune prikladne za Amazon (izbor nije velik).
\u2014 I tek nakon toga<\/em>, s kompletnim paketom dokumenata na sebe ili tvrtku, registrirati se na konkretnoj platformi (Amazon US, Amazon DE itd.).<\/mark><\/p>

Naravno, ima “kavalirista” koji s “\u0161ashkom nagolo” registriraju besplatan ra\u010dun na sebe, a zatim poku\u0161avaju shvatiti. Takav pristup \u010desto dovodi do blokada. Za\u0161to? Zato \u0161to im se ne da u\u010diti, \u017eele odmah “mahnuti \u0161ashkom”. Mo\u017ee se na taj na\u010din po\u010deti u\u010diti<\/em> Amazon, ali ne prodavati na brzinu. Istra\u017eite pravila Amazona i “podvodne kamen\u010di\u0107e”, ina\u010de \u0107ete izgubiti ra\u010dun i vi\u0161e nikada ga ne\u0107ete mo\u0107i registrirati. Kod Amazona “\u0161ashka” je o\u0161trija i ma\u0161e njome spretnije.<\/p>

Ako vam se svidio ovaj \u010dlanak, nudimo jeftin te\u010daj na hrvatskom jeziku za po\u010detnike “Kako prodavati na Amazonu”, gdje detaljnije razra\u0111ujemo pitanja trgovine na Amazonu na tr\u017ei\u0161tima SAD-a, Europe i Velike Britanije. Upoznajte se s programom te\u010daja.<\/p>

Te\u010daj “Poslovanje na Amazonu”<\/a><\/div><\/div>
\"\"<\/a><\/figure><\/div>","protected":false},"excerpt":{"rendered":"

Da biste zapo\u010deli posao na Amazonu iz Srbije ili Hrvatske, potrebno je odrediti ciljno tr\u017ei\u0161te: SAD, Europska unija ili Velika Britanija. Pristupi vo\u0111enju posla i potencijalne pote\u0161ko\u0107e u tim regijama zna\u010dajno se razlikuju. Ako ste trgovac, a ne proizvo\u0111a\u010d, onda vam je lak\u0161e \u2013 tra\u017eite isplativ proizvod ne samo u svojoj zemlji, ve\u0107 i na […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"saved_in_kubio":false,"footnotes":""},"class_list":["post-307","page","type-page","status-publish","hentry"],"kubio_ai_page_context":{"short_desc":"","purpose":"general"},"rankMath":{"parentDomain":"amazon.trening.center","noFollowDomains":[],"noFollowExcludeDomains":[],"noFollowExternalLinks":false,"featuredImageNotice":"The featured image should be at least 200 by 200 pixels to be picked up by Facebook and other social media sites.","pluginReviewed":false,"postSettings":{"linkSuggestions":true,"useFocusKeyword":false},"frontEndScore":false,"postName":"prodaja-na-amazonu-iz-srbije-hrvatske","permalinkFormat":"https:\/\/amazon.trening.center\/hr\/%pagename%\/","showLockModifiedDate":true,"assessor":{"focusKeywordLink":"https:\/\/amazon.trening.center\/hr\/wp-admin\/edit.php?focus_keyword=%focus_keyword%&post_type=%post_type%","hasTOCPlugin":false,"primaryTaxonomy":false,"serpData":{"title":"","description":"Da biste zapo\u010deli posao na Amazonu iz Srbije ili Hrvatske, potrebno je odrediti ciljno tr\u017ei\u0161te: SAD, Europska unija ili Velika Britanija. Pristupi vo\u0111enju posla i potencijalne pote\u0161ko\u0107e u tim regijama zna\u010dajno se razlikuju.","focusKeywords":"","pillarContent":false,"canonicalUrl":"","breadcrumbTitle":"","advancedRobots":[],"facebookTitle":"","facebookDescription":"","facebookImage":"https:\/\/amazon.trening.center\/hr\/wp-content\/uploads\/sites\/5\/2025\/02\/amazon-600x343-1.jpg","facebookImageID":"297","facebookHasOverlay":false,"facebookImageOverlay":"","facebookAuthor":"","twitterCardType":"","twitterUseFacebook":true,"twitterTitle":"","twitterDescription":"","twitterImage":"","twitterImageID":"","twitterHasOverlay":false,"twitterImageOverlay":"","twitterPlayerUrl":"","twitterPlayerSize":"","twitterPlayerStream":"","twitterPlayerStreamCtype":"","twitterAppDescription":"","twitterAppIphoneName":"","twitterAppIphoneID":"","twitterAppIphoneUrl":"","twitterAppIpadName":"","twitterAppIpadID":"","twitterAppIpadUrl":"","twitterAppGoogleplayName":"","twitterAppGoogleplayID":"","twitterAppGoogleplayUrl":"","twitterAppCountry":"","robots":{"index":true},"twitterAuthor":"username","primaryTerm":0,"authorName":"\u0412\u043b\u0430\u0434\u0435\u043b\u0435\u0446","titleTemplate":"%title% %sep% %sitename%","descriptionTemplate":"%excerpt%","showScoreFrontend":true,"lockModifiedDate":false},"powerWords":[],"diacritics":{"A":"[\\u0041\\u24B6\\uFF21\\u00C0\\u00C1\\u00C2\\u1EA6\\u1EA4\\u1EAA\\u1EA8\\u00C3\\u0100\\u0102\\u1EB0\\u1EAE\\u1EB4\\u1EB2\\u0226\\u01E0\\u00C4\\u01DE\\u1EA2\\u00C5\\u01FA\\u01CD\\u0200\\u0202\\u1EA0\\u1EAC\\u1EB6\\u1E00\\u0104\\u023A\\u2C6F]","AA":"[\\uA732]","AE":"[\\u00C6\\u01FC\\u01E2]","AO":"[\\uA734]","AU":"[\\uA736]","AV":"[\\uA738\\uA73A]","AY":"[\\uA73C]","B":"[\\u0042\\u24B7\\uFF22\\u1E02\\u1E04\\u1E06\\u0243\\u0182\\u0181]","C":"[\\u0043\\u24B8\\uFF23\\u0106\\u0108\\u010A\\u010C\\u00C7\\u1E08\\u0187\\u023B\\uA73E]","D":"[\\u0044\\u24B9\\uFF24\\u1E0A\\u010E\\u1E0C\\u1E10\\u1E12\\u1E0E\\u0110\\u018B\\u018A\\u0189\\uA779]","DZ":"[\\u01F1\\u01C4]","Dz":"[\\u01F2\\u01C5]","E":"[\\u0045\\u24BA\\uFF25\\u00C8\\u00C9\\u00CA\\u1EC0\\u1EBE\\u1EC4\\u1EC2\\u1EBC\\u0112\\u1E14\\u1E16\\u0114\\u0116\\u00CB\\u1EBA\\u011A\\u0204\\u0206\\u1EB8\\u1EC6\\u0228\\u1E1C\\u0118\\u1E18\\u1E1A\\u0190\\u018E]","F":"[\\u0046\\u24BB\\uFF26\\u1E1E\\u0191\\uA77B]","G":"[\\u0047\\u24BC\\uFF27\\u01F4\\u011C\\u1E20\\u011E\\u0120\\u01E6\\u0122\\u01E4\\u0193\\uA7A0\\uA77D\\uA77E]","H":"[\\u0048\\u24BD\\uFF28\\u0124\\u1E22\\u1E26\\u021E\\u1E24\\u1E28\\u1E2A\\u0126\\u2C67\\u2C75\\uA78D]","I":"[\\u0049\\u24BE\\uFF29\\u00CC\\u00CD\\u00CE\\u0128\\u012A\\u012C\\u0130\\u00CF\\u1E2E\\u1EC8\\u01CF\\u0208\\u020A\\u1ECA\\u012E\\u1E2C\\u0197]","J":"[\\u004A\\u24BF\\uFF2A\\u0134\\u0248]","K":"[\\u004B\\u24C0\\uFF2B\\u1E30\\u01E8\\u1E32\\u0136\\u1E34\\u0198\\u2C69\\uA740\\uA742\\uA744\\uA7A2]","L":"[\\u004C\\u24C1\\uFF2C\\u013F\\u0139\\u013D\\u1E36\\u1E38\\u013B\\u1E3C\\u1E3A\\u0141\\u023D\\u2C62\\u2C60\\uA748\\uA746\\uA780]","LJ":"[\\u01C7]","Lj":"[\\u01C8]","M":"[\\u004D\\u24C2\\uFF2D\\u1E3E\\u1E40\\u1E42\\u2C6E\\u019C]","N":"[\\u004E\\u24C3\\uFF2E\\u01F8\\u0143\\u00D1\\u1E44\\u0147\\u1E46\\u0145\\u1E4A\\u1E48\\u0220\\u019D\\uA790\\uA7A4]","NJ":"[\\u01CA]","Nj":"[\\u01CB]","O":"[\\u004F\\u24C4\\uFF2F\\u00D2\\u00D3\\u00D4\\u1ED2\\u1ED0\\u1ED6\\u1ED4\\u00D5\\u1E4C\\u022C\\u1E4E\\u014C\\u1E50\\u1E52\\u014E\\u022E\\u0230\\u00D6\\u022A\\u1ECE\\u0150\\u01D1\\u020C\\u020E\\u01A0\\u1EDC\\u1EDA\\u1EE0\\u1EDE\\u1EE2\\u1ECC\\u1ED8\\u01EA\\u01EC\\u00D8\\u01FE\\u0186\\u019F\\uA74A\\uA74C]","OI":"[\\u01A2]","OO":"[\\uA74E]","OU":"[\\u0222]","P":"[\\u0050\\u24C5\\uFF30\\u1E54\\u1E56\\u01A4\\u2C63\\uA750\\uA752\\uA754]","Q":"[\\u0051\\u24C6\\uFF31\\uA756\\uA758\\u024A]","R":"[\\u0052\\u24C7\\uFF32\\u0154\\u1E58\\u0158\\u0210\\u0212\\u1E5A\\u1E5C\\u0156\\u1E5E\\u024C\\u2C64\\uA75A\\uA7A6\\uA782]","S":"[\\u0053\\u24C8\\uFF33\\u1E9E\\u015A\\u1E64\\u015C\\u1E60\\u0160\\u1E66\\u1E62\\u1E68\\u0218\\u015E\\u2C7E\\uA7A8\\uA784]","T":"[\\u0054\\u24C9\\uFF34\\u1E6A\\u0164\\u1E6C\\u021A\\u0162\\u1E70\\u1E6E\\u0166\\u01AC\\u01AE\\u023E\\uA786]","TZ":"[\\uA728]","U":"[\\u0055\\u24CA\\uFF35\\u00D9\\u00DA\\u00DB\\u0168\\u1E78\\u016A\\u1E7A\\u016C\\u00DC\\u01DB\\u01D7\\u01D5\\u01D9\\u1EE6\\u016E\\u0170\\u01D3\\u0214\\u0216\\u01AF\\u1EEA\\u1EE8\\u1EEE\\u1EEC\\u1EF0\\u1EE4\\u1E72\\u0172\\u1E76\\u1E74\\u0244]","V":"[\\u0056\\u24CB\\uFF36\\u1E7C\\u1E7E\\u01B2\\uA75E\\u0245]","VY":"[\\uA760]","W":"[\\u0057\\u24CC\\uFF37\\u1E80\\u1E82\\u0174\\u1E86\\u1E84\\u1E88\\u2C72]","X":"[\\u0058\\u24CD\\uFF38\\u1E8A\\u1E8C]","Y":"[\\u0059\\u24CE\\uFF39\\u1EF2\\u00DD\\u0176\\u1EF8\\u0232\\u1E8E\\u0178\\u1EF6\\u1EF4\\u01B3\\u024E\\u1EFE]","Z":"[\\u005A\\u24CF\\uFF3A\\u0179\\u1E90\\u017B\\u017D\\u1E92\\u1E94\\u01B5\\u0224\\u2C7F\\u2C6B\\uA762]","a":"[\\u0061\\u24D0\\uFF41\\u1E9A\\u00E0\\u00E1\\u00E2\\u1EA7\\u1EA5\\u1EAB\\u1EA9\\u00E3\\u0101\\u0103\\u1EB1\\u1EAF\\u1EB5\\u1EB3\\u0227\\u01E1\\u00E4\\u01DF\\u1EA3\\u00E5\\u01FB\\u01CE\\u0201\\u0203\\u1EA1\\u1EAD\\u1EB7\\u1E01\\u0105\\u2C65\\u0250]","aa":"[\\uA733]","ae":"[\\u00E6\\u01FD\\u01E3]","ao":"[\\uA735]","au":"[\\uA737]","av":"[\\uA739\\uA73B]","ay":"[\\uA73D]","b":"[\\u0062\\u24D1\\uFF42\\u1E03\\u1E05\\u1E07\\u0180\\u0183\\u0253]","c":"[\\u0063\\u24D2\\uFF43\\u0107\\u0109\\u010B\\u010D\\u00E7\\u1E09\\u0188\\u023C\\uA73F\\u2184]","d":"[\\u0064\\u24D3\\uFF44\\u1E0B\\u010F\\u1E0D\\u1E11\\u1E13\\u1E0F\\u0111\\u018C\\u0256\\u0257\\uA77A]","dz":"[\\u01F3\\u01C6]","e":"[\\u0065\\u24D4\\uFF45\\u00E8\\u00E9\\u00EA\\u1EC1\\u1EBF\\u1EC5\\u1EC3\\u1EBD\\u0113\\u1E15\\u1E17\\u0115\\u0117\\u00EB\\u1EBB\\u011B\\u0205\\u0207\\u1EB9\\u1EC7\\u0229\\u1E1D\\u0119\\u1E19\\u1E1B\\u0247\\u025B\\u01DD]","f":"[\\u0066\\u24D5\\uFF46\\u1E1F\\u0192\\uA77C]","g":"[\\u0067\\u24D6\\uFF47\\u01F5\\u011D\\u1E21\\u011F\\u0121\\u01E7\\u0123\\u01E5\\u0260\\uA7A1\\u1D79\\uA77F]","h":"[\\u0068\\u24D7\\uFF48\\u0125\\u1E23\\u1E27\\u021F\\u1E25\\u1E29\\u1E2B\\u1E96\\u0127\\u2C68\\u2C76\\u0265]","hv":"[\\u0195]","i":"[\\u0069\\u24D8\\uFF49\\u00EC\\u00ED\\u00EE\\u0129\\u012B\\u012D\\u00EF\\u1E2F\\u1EC9\\u01D0\\u0209\\u020B\\u1ECB\\u012F\\u1E2D\\u0268\\u0131]","j":"[\\u006A\\u24D9\\uFF4A\\u0135\\u01F0\\u0249]","k":"[\\u006B\\u24DA\\uFF4B\\u1E31\\u01E9\\u1E33\\u0137\\u1E35\\u0199\\u2C6A\\uA741\\uA743\\uA745\\uA7A3]","l":"[\\u006C\\u24DB\\uFF4C\\u0140\\u013A\\u013E\\u1E37\\u1E39\\u013C\\u1E3D\\u1E3B\\u017F\\u0142\\u019A\\u026B\\u2C61\\uA749\\uA781\\uA747]","lj":"[\\u01C9]","m":"[\\u006D\\u24DC\\uFF4D\\u1E3F\\u1E41\\u1E43\\u0271\\u026F]","n":"[\\u006E\\u24DD\\uFF4E\\u01F9\\u0144\\u00F1\\u1E45\\u0148\\u1E47\\u0146\\u1E4B\\u1E49\\u019E\\u0272\\u0149\\uA791\\uA7A5]","nj":"[\\u01CC]","o":"[\\u006F\\u24DE\\uFF4F\\u00F2\\u00F3\\u00F4\\u1ED3\\u1ED1\\u1ED7\\u1ED5\\u00F5\\u1E4D\\u022D\\u1E4F\\u014D\\u1E51\\u1E53\\u014F\\u022F\\u0231\\u00F6\\u022B\\u1ECF\\u0151\\u01D2\\u020D\\u020F\\u01A1\\u1EDD\\u1EDB\\u1EE1\\u1EDF\\u1EE3\\u1ECD\\u1ED9\\u01EB\\u01ED\\u00F8\\u01FF\\u0254\\uA74B\\uA74D\\u0275]","oi":"[\\u01A3]","ou":"[\\u0223]","oo":"[\\uA74F]","p":"[\\u0070\\u24DF\\uFF50\\u1E55\\u1E57\\u01A5\\u1D7D\\uA751\\uA753\\uA755]","q":"[\\u0071\\u24E0\\uFF51\\u024B\\uA757\\uA759]","r":"[\\u0072\\u24E1\\uFF52\\u0155\\u1E59\\u0159\\u0211\\u0213\\u1E5B\\u1E5D\\u0157\\u1E5F\\u024D\\u027D\\uA75B\\uA7A7\\uA783]","s":"[\\u0073\\u24E2\\uFF53\\u015B\\u1E65\\u015D\\u1E61\\u0161\\u1E67\\u1E63\\u1E69\\u0219\\u015F\\u023F\\uA7A9\\uA785\\u1E9B]","ss":"[\\u00DF]","t":"[\\u0074\\u24E3\\uFF54\\u1E6B\\u1E97\\u0165\\u1E6D\\u021B\\u0163\\u1E71\\u1E6F\\u0167\\u01AD\\u0288\\u2C66\\uA787]","tz":"[\\uA729]","u":"[\\u0075\\u24E4\\uFF55\\u00F9\\u00FA\\u00FB\\u0169\\u1E79\\u016B\\u1E7B\\u016D\\u00FC\\u01DC\\u01D8\\u01D6\\u01DA\\u1EE7\\u016F\\u0171\\u01D4\\u0215\\u0217\\u01B0\\u1EEB\\u1EE9\\u1EEF\\u1EED\\u1EF1\\u1EE5\\u1E73\\u0173\\u1E77\\u1E75\\u0289]","v":"[\\u0076\\u24E5\\uFF56\\u1E7D\\u1E7F\\u028B\\uA75F\\u028C]","vy":"[\\uA761]","w":"[\\u0077\\u24E6\\uFF57\\u1E81\\u1E83\\u0175\\u1E87\\u1E85\\u1E98\\u1E89\\u2C73]","x":"[\\u0078\\u24E7\\uFF58\\u1E8B\\u1E8D]","y":"[\\u0079\\u24E8\\uFF59\\u1EF3\\u00FD\\u0177\\u1EF9\\u0233\\u1E8F\\u00FF\\u1EF7\\u1E99\\u1EF5\\u01B4\\u024F\\u1EFF]","z":"[\\u007A\\u24E9\\uFF5A\\u017A\\u1E91\\u017C\\u017E\\u1E93\\u1E95\\u01B6\\u0225\\u0240\\u2C6C\\uA763]"},"researchesTests":["contentHasTOC","contentHasShortParagraphs","contentHasAssets","keywordInTitle","keywordInMetaDescription","keywordInPermalink","keywordIn10Percent","keywordInContent","keywordInSubheadings","keywordInImageAlt","keywordDensity","keywordNotUsed","lengthContent","lengthPermalink","linksHasInternal","linksHasExternals","linksNotAllExternals","titleStartWithKeyword","titleSentiment","titleHasPowerWords","titleHasNumber","hasContentAI"],"hasRedirection":false,"hasBreadcrumb":false},"homeUrl":"https:\/\/amazon.trening.center\/hr","objectID":307,"objectType":"post","locale":"hr","localeFull":"hr","overlayImages":{"play":{"name":"Play icon","url":"https:\/\/amazon.trening.center\/hr\/wp-content\/plugins\/seo-by-rank-math\/assets\/admin\/img\/icon-play.png","path":"\/home\/master\/web\/amazon.trening.center\/public_html\/wp-content\/plugins\/seo-by-rank-math\/assets\/admin\/img\/icon-play.png","position":"middle_center"},"gif":{"name":"GIF icon","url":"https:\/\/amazon.trening.center\/hr\/wp-content\/plugins\/seo-by-rank-math\/assets\/admin\/img\/icon-gif.png","path":"\/home\/master\/web\/amazon.trening.center\/public_html\/wp-content\/plugins\/seo-by-rank-math\/assets\/admin\/img\/icon-gif.png","position":"middle_center"}},"defautOgImage":"https:\/\/amazon.trening.center\/hr\/wp-content\/plugins\/seo-by-rank-math\/assets\/admin\/img\/social-placeholder.jpg","customPermalinks":true,"isUserRegistered":true,"autoSuggestKeywords":true,"connectSiteUrl":"https:\/\/rankmath.com\/auth?site=https%3A%2F%2Famazon.trening.center%2Fhr&r=https%3A%2F%2Famazon.trening.center%2Fhr%2Fwp-json%2Fwp%2Fv2%2Fpages%2F307%3Fnonce%3Deef70a1ba2","maxTags":5,"trendsIcon":"<\/svg>","showScore":true,"siteFavIcon":"https:\/\/amazon.trening.center\/hr\/wp-content\/uploads\/sites\/5\/2024\/10\/cropped-logo-v4-tc-32x32.png","canUser":{"general":false,"advanced":false,"snippet":false,"social":false,"analysis":false,"analytics":false,"content_ai":false},"showKeywordIntent":true,"isPro":false,"is_front_page":false,"trendsUpgradeLink":"https:\/\/rankmath.com\/pricing\/?utm_source=Plugin&utm_medium=CE%20General%20Tab%20Trends&utm_campaign=WP","trendsUpgradeLabel":"Upgrade","trendsPreviewImage":"https:\/\/amazon.trening.center\/hr\/wp-content\/plugins\/seo-by-rank-math\/assets\/admin\/img\/trends-preview.jpg","currentEditor":false,"homepageData":{"assessor":{"powerWords":[],"diacritics":true,"researchesTests":["contentHasTOC","contentHasShortParagraphs","contentHasAssets","keywordInTitle","keywordInMetaDescription","keywordInPermalink","keywordIn10Percent","keywordInContent","keywordInSubheadings","keywordInImageAlt","keywordDensity","keywordNotUsed","lengthContent","lengthPermalink","linksHasInternal","linksHasExternals","linksNotAllExternals","titleStartWithKeyword","titleSentiment","titleHasPowerWords","titleHasNumber","hasContentAI"],"hasBreadcrumb":false,"serpData":{"title":"%sitename% %page% %sep% %sitedesc%","description":"","titleTemplate":"%sitename% %page% %sep% %sitedesc%","descriptionTemplate":"","focusKeywords":"","breadcrumbTitle":"Home","robots":{"index":true},"advancedRobots":[],"facebookTitle":"","facebookDescription":"","facebookImage":"","facebookImageID":""}}},"tocTitle":"Table of Contents","tocExcludeHeadings":[],"listStyle":"ul"},"_links":{"self":[{"href":"https:\/\/amazon.trening.center\/hr\/wp-json\/wp\/v2\/pages\/307"}],"collection":[{"href":"https:\/\/amazon.trening.center\/hr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/amazon.trening.center\/hr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/amazon.trening.center\/hr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/amazon.trening.center\/hr\/wp-json\/wp\/v2\/comments?post=307"}],"version-history":[{"count":3,"href":"https:\/\/amazon.trening.center\/hr\/wp-json\/wp\/v2\/pages\/307\/revisions"}],"predecessor-version":[{"id":318,"href":"https:\/\/amazon.trening.center\/hr\/wp-json\/wp\/v2\/pages\/307\/revisions\/318"}],"wp:attachment":[{"href":"https:\/\/amazon.trening.center\/hr\/wp-json\/wp\/v2\/media?parent=307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}