{"id":296,"date":"2025-02-14T21:06:19","date_gmt":"2025-02-14T18:06:19","guid":{"rendered":"https:\/\/amazon.trening.center\/hr\/?page_id=296"},"modified":"2025-03-27T15:39:40","modified_gmt":"2025-03-27T12:39:40","slug":"kako-zaraditi-na-amazonu","status":"publish","type":"page","link":"https:\/\/amazon.trening.center\/hr\/kako-zaraditi-na-amazonu\/","title":{"rendered":"Kako zaraditi na Amazonu"},"content":{"rendered":"

Stvarni na\u010dini zarade online na me\u0111unarodnoj platformi<\/h2>

Najprofitabilniji i najbr\u017ei na\u010din zarade na Amazonu je trgovina proizvodima.<\/strong> Ovisno o poslovnom modelu, uspje\u0161nom odabiru proizvoda, mar\u017ea se kre\u0107e od 10% do 50%.<\/p>

\"\"<\/figure><\/div>

Poslovni modeli trgovine na Amazonu<\/h3>

Maloprodajni arbitra\u017ea<\/strong>: kupnja brendiranih proizvoda na prodajnim akcijama s popustima do 70% i njihova prodaja na platformi po nominalnoj cijeni. Pogodno za one koji \u017eive u SAD-u ili Velikoj Britaniji. Posao na stvarnim rasprodajama pravih brendova.<\/p>

Online arbitra\u017ea:<\/strong> pretra\u017eivanje i kupovina proizvoda online na drugim platformama elektronske trgovine po ni\u017eoj cijeni, s preprodajom na Amazon.<\/p>

Veleprodaja<\/strong> (Amazon roba na veliko)<\/strong>: nabava robe od proizvo\u0111a\u010da ili distributera s veleprodajnim popustom i prodaja po maloprodajnoj cijeni.<\/p>

Privat Label<\/strong>: dorada popularnih proizvoda i registracija vlastite trgova\u010dke marke na njima. Narud\u017eba serija takvog moderniziranog proizvoda pod vlastitim brendom i prodaja na Amazonu. Najprofitabilniji poslovni model, ali zahtijeva velika ulaganja i vrijeme. Na\u0161 Kurs trgovine na Amazonu<\/a> ima poseban veliki odjeljak posve\u0107en autorskom pravu, registraciji trgova\u010dkih marki \u2013 osnovi poslovanja po modelu Privat Label.<\/p>

Amazon handmade<\/strong> \u2013 prodaja ru\u010dno ra\u0111enih proizvoda od strane pojedina\u010dnih majstora i malih radionica. Ima posebne pogodnosti na platformi \u2013 ne treba pla\u0107ati za ra\u010dun. <\/p>

U na\u0161em online te\u010daju (kurs) \u201cTrgovina na Amazonu\u201d<\/a> za po\u010detnike detaljno razmatramo ove poslovne modele.<\/p>

\u041enline zarada bez ulaganja na Amazon<\/h3>

Dropshipping<\/strong> \u2013 opcija kako zaraditi na Amazonu bez ulaganja. Me\u0111utim, iskreno, i dalje \u0107e vam biti potrebna obrtna sredstva kako biste nakon \u0161to kupac naru\u010di u va\u0161oj trgovini na Amazonu otkupili robu od dobavlja\u010da. Naime, Amazon ne ispla\u0107uje odmah trgovcu novac kupca. Ra\u010dunovodstveni ciklus mo\u017ee se produ\u017eiti na tjedan-dva nakon potvrde primitka robe od strane kupca. Profitabilnost dropshippinga na Amazonu je niska, zbog niza zahtjeva elektroni\u010dke platforme. Ovaj model \u010desto biraju po\u010detnici koji tra\u017ee na\u010din kako zara\u0111ivati na Amazonu bez ulaganja u nabavu roba. To je mogu\u0107e i smanjuje va\u0161e financijske rizike poslovanja. Dropshipping na Amazonu ima svoje posebnosti koje ne postoje na drugim platformama. Detaljno ih predstavljamo u bonus lekcijama u jeftinom te\u010daju (kurs) obuka za prodaju na Amazonu<\/a> za po\u010detnike.<\/p>

Trgovina digitalnim aktivama<\/strong>: prodaja elektroni\u010dkih knjiga, glazbe, softvera i drugih digitalnih proizvoda putem Amazona. Ovo uklju\u010duje Kindle Direct Publishing (KDP) – <\/strong>publikaciju i prodaju vlastitih knjiga putem Kindlea, uklju\u010duju\u0107i mogu\u0107nost ostvarivanja autorskih prava. Tako\u0111er Amazon Merch – <\/strong>platforma za kreiranje i prodaju majica i drugih proizvoda s vlastitim dizajnom bez potrebe za upravljanjem skladi\u0161nim zalihama.<\/p>

Ako ste dizajner, mo\u017eete se oku\u0161ati u Amazon Merch \u2013 stvaranju dizajna za odje\u0107u koji se ispisuju na zahtjev, tj. kada kupac naru\u010di kapu ili majicu. Nema potrebe za ulaganjima u materijale na koje se ispisuju slike \u2013 to radi Amazon. Vi samo u\u010ditavate dizajne (slike) na platformu. Sli\u010dno tome, kao i s elektroni\u010dkim knjigama u sustavu Kindle Direct Publishing<\/strong>. Postoji ispis na zahtjev, ako kupcu treba tiskana verzija. I jednostavno elektroni\u010dka verzija. Obje opcije su briga Amazona. Autor samo u\u010ditava ispravno formatirani datoteku s knjigom u sustav i dobiva tantijeme od prodaje. <\/p>

Zarada preko interneta bez ulaganja  \u2013 odakle dolaze tro\u0161kovi?<\/h3>

Upozoravam da bez tro\u0161kova poslovanje na Amazonu ne\u0107e biti mogu\u0107e. Uzmite u obzir tro\u0161kove ogla\u0161avanja: na marketplaceu ima mnogo prodava\u010da, bez ogla\u0161avanja te\u0161ko da \u0107e se ne\u0161to prodati. Tako\u0111er, morat \u0107ete pla\u0107ati mjese\u010dnu naknadu Amazonu za profesionalni ra\u010dun, ina\u010de \u0107e funkcionalne mogu\u0107nosti biti ograni\u010dene. U po\u010detnoj fazi mo\u017eete se sna\u0107i s besplatnim ra\u010dunom.<\/p>

Osim toga, za pronala\u017eenje povoljnih proizvoda za prodaju, analizu najprodavanijih artikala, uklju\u010duju\u0107i knjige, pronala\u017eenje svoje ni\u0161e,  bit \u0107e vam potrebno posebno softversko rje\u0161enje. Programi koji zna\u010dajno poma\u017eu i olak\u0161avaju rad zahtijevaju mjese\u010dnu naknadu od nekoliko desetaka dolara. No, mogu\u0107e je koristiti besplatne programe i usluge unutar ra\u010duna prodava\u010da Amazon.<\/p>

Postoje besplatne obuke za trgovanje na Amazonu, ali obi\u010dno igraju ulogu “mamca” za kupovinu vrlo skupog kursa (od 500$) u kombinaciji s “mentorstvom” i drugim nepotrebnim, ali nametnutim uslugama. Na amazon.trening.center sve obuke nalaze se u jednom sveobuhvatnom kursu po demokratskoj cijeni.<\/p>

Usporedit \u0107u besplatne i pla\u0107ene stavke tro\u0161kova pri poslovanju s ru\u010dnim kopanjem temelja pomo\u0107u pijuka i lopate tijekom nekoliko tjedana, ili \u0107ete unajmiti bager na 1 dan. Poslovanje bez po\u010detnog kapitala mogu\u0107e je u odre\u0111enim smjerovima, ako se u njega ula\u017ee jako puno truda tijekom dugog razdoblja.<\/p>

Zapamtite: najskuplje stavke poslovanja na Amazonu su nabava proizvoda i reklama<\/strong>. Proizvod se mo\u017ee unaprijed ne kupovati pri dropshippingu, ili se uop\u0107e ne kupovati, ako ste kreator digitalnog sadr\u017eaja, autor dizajna ili knjiga. Me\u0111utim, od reklame se nije lako osloboditi. Kao opcija, – razvijati SEO promociju i privla\u010diti vanjski promet, na primjer s vlastitih YouTube, Instagram, Pinterest kanala.<\/p>

\n
\n

Outsourcing usluga za Amazon trgovinu<\/strong><\/h3>

Pretra\u017eivanje povoljnih proizvoda – Product Researchers<\/h4>

Jedan od prvih i najva\u017enijih koraka za svakog prodava\u010da je odabir pravog proizvoda i ni\u0161e<\/strong>. Usluge istra\u017eivanja tr\u017ei\u0161ta i pronala\u017eenja profitabilnih proizvoda<\/strong>, koje \u010desto obavljaju stru\u010dnjaci poznati kao “Product Researchers”, ovdje su od klju\u010dne va\u017enosti. Ovaj posao uklju\u010duje dubinsku analizu tr\u017ei\u0161nih trendova, pa\u017eljivu procjenu potra\u017enje i razine konkurencije, kao i izra\u010dun potencijalne profitabilnosti uzimaju\u0107i u obzir sve provizije Amazon, tro\u0161kove logistike i ogla\u0161avanja. Takvi stru\u010dnjaci tako\u0111er mogu pomo\u0107i u pronala\u017eenju pouzdanih dobavlja\u010da i provjeravaju proizvode na patentnu \u010disto\u0107u. Za to su potrebni ne samo analiti\u010dki um i sposobnost rada s velikim skupovima podataka, ve\u0107 i poznavanje specijaliziranih softverskih alata poput Helium 10 ili Jungle Scout, kao i razumijevanje ekonomije prodaje na platformi. Vrijednost takvog rada za prodava\u010da le\u017ei u zna\u010dajnoj u\u0161tedi vremena, smanjenju rizika od odabira gubitni\u010dkog proizvoda i otkrivanju ne o\u010diglednih, ali visoko profitabilnih prilika.<\/p>

Menad\u017eer trgovine<\/h4>

Kada je roba za prodaju odabrana, potrebno ju je postaviti na platformu. Izlo\u017eiti na elektronskoj izlogu. Ovdje na scenu stupaju stru\u010dnjaci za kreiranje i optimizaciju listinga (kartica proizvoda)<\/strong>. Njihov zadatak je u\u010diniti da proizvod ne samo da prona\u0111u, ve\u0107 i da ga po\u017eele kupiti. To nije samo unos opisa, u\u010ditavanje fotografija i postavljanje cijene. To je slo\u017een posao koji po\u010dinje s SEO-optimizacijom: odabir relevantnih klju\u010dnih rije\u010di za naslov, glavne karakteristike (bullete), detaljan opis i \u010dak skrivene polja u backendu, kako bi se maksimalno pobolj\u0161ala vidljivost proizvoda u unutarnjoj pretrazi Amazona prema algoritmu A9\/A10. Nimalo manje va\u017ean je kvalitetan copywriting \u2014 pisanje uvjerljivih, prodajnih tekstova koji isti\u010du prednosti proizvoda i odgovaraju na potencijalna pitanja kupaca. Osim toga, stru\u010dnjaci za listinge \u010desto daju preporuke o vizualnom sadr\u017eaju (fotografije i video) ili izravno sudjeluju u kreiranju pro\u0161irenog sadr\u017eaja A+ i Brand Story za registrirane brendove, \u010dine\u0107i stranicu proizvoda privla\u010dnijom i informativnijom. Uspjeh u ovoj oblasti zahtijeva kombinaciju vje\u0161tina SEO-a, copywritinga, osnovnog razumijevanja marketinga i odre\u0111enu dozu kreativnosti. Rezultat njihovog rada postaje pove\u0107anje vidljivosti proizvoda, rast klikabilnosti (CTR) i konverzije (CR), \u0161to izravno utje\u010de na prodaju i oblikuje profesionalni imid\u017e brenda. Usput, razlog neuspjeha mnogih kineskih trgovina na Amazonu je njihovo nepo\u0161tovanje prema oblikovanju izloga trgovine, neispunjavanje niza preporuka marketplace-a. Stoga, stavljaju\u0107i naglasak samo na nisku cijenu, mnoge od takvih trgovina ne dobivaju promociju.<\/p>

Stru\u010dnjaci za postavljanje Amazon PPC oglasa<\/h4>

Ali \u010dak i savr\u0161en listing treba promet, posebno na po\u010detku ili u visoko konkurentnim ni\u0161ama. Ovdje klju\u010dnu ulogu igra postavljanje i upravljanje internom reklamom Amazon PPC (Pay-Per-Click)<\/strong>. To je mo\u0107an, ali slo\u017een alat koji, ako se ne koristi pravilno, mo\u017ee brzo “pojedati” bud\u017eet. PPC stru\u010dnjaci preuzimaju kreiranje i vo\u0111enje reklamnih kampanja razli\u010ditih tipova (Sponsored Products, Sponsored Brands, Sponsored Display), pa\u017eljiv odabir klju\u010dnih rije\u010di i ciljanje, stalno upravljanje ponudama i raspodjelu bud\u017eeta. Njihov rad uklju\u010duje duboku analizu u\u010dinkovitosti kampanja kroz metrike poput ACOS (Advertising Cost of Sale) i TACOS (Total Advertising Cost of Sale) te naknadnu optimizaciju za postizanje ciljeva koje postavlja prodava\u010d, bilo da se radi o maksimizaciji prodaje ili pove\u0107anju prepoznatljivosti brenda. Uspje\u0161no upravljanje PPC zahtijeva jake analiti\u010dke sposobnosti, duboko razumijevanje principa kontekstualnog ogla\u0161avanja, sposobnost rada s reklamnim kabinetom Amazon i analiti\u010dkim alatima, kao i strate\u0161ku viziju. Za prodava\u010da, vrijednost takvog stru\u010dnjaka le\u017ei u privla\u010denju ciljanog prometa, rastu prodaje, neizravnom pobolj\u0161anju organskih rangova i, \u0161to je jednako va\u017eno, u kontroli reklamnih tro\u0161kova i pove\u0107anju ukupne isplativosti ulaganja u reklamu.<\/p>

Upravljanje trgovinom<\/h4>

Osim neposrednog rada s proizvodima i ogla\u0161avanjem, postoji veliki broj zadataka povezanih s svakodnevnim upravljanjem trgovinom i operativnom podr\u0161kom<\/strong>. Mnogi prodava\u010di, posebno oni s velikim prometom ili oni za koje Amazon nije glavni fokus, preferiraju delegirati te rutinske, ali va\u017ene funkcije. Menad\u017eeri ra\u010duna (Account Managers) ili virtualni asistenti specijalizirani za Amazon preuzimaju pra\u0107enje klju\u010dnih pokazatelja zdravlja ra\u010duna (Account Health) kako bi izbjegli blokade, upravljanje zalihama (Inventory Management) kako bi sprije\u010dili nedostatak ili vi\u0161kove, obradu poruka od kupaca (Customer Service), pra\u0107enje statusa narud\u017ebi, pripremu raznih izvje\u0161taja, kao i u\u010ditavanje i a\u017euriranje informacija o proizvodima. Tako\u0111er \u010desto djeluju kao poveznica u interakciji s Amazonovom slu\u017ebom podr\u0161ke za teku\u0107e operativne probleme. Ova uloga zahtijeva visoku organiziranost, pa\u017enju na detalje, dobro poznavanje su\u010delja Seller Central, razumijevanje brojnih politika Amazona i odli\u010dne komunikacijske vje\u0161tine. Delegiranjem ovih zadataka, prodava\u010d osloba\u0111a svoje vrijeme za rje\u0161avanje strate\u0161kih pitanja razvoja poslovanja, osiguravaju\u0107i pritom nesmetano poslovanje trgovine i odr\u017eavanje dobre reputacije.<\/p>

Stru\u010dnjaci za dizajn<\/h4>

Za prodava\u010de koji ula\u017eu u svoj brend i pro\u0161li su postupak registracije trgova\u010dkog znaka (Brand Registry) na Amazonu, otvara se mogu\u0107nost kreiranja vlastite dizajnerske vitrine brenda (Storefront)<\/strong>. To je svojevrsna mini-web stranica unutar Amazona, koja omogu\u0107ava predstavljanje cijelog asortimana u jedinstvenom stilu i ja\u010danje veze s kupcima. Stru\u010dnjaci za dizajn vitrina poma\u017eu u razvoju logi\u010dne strukture i privla\u010dnog vizualnog izgleda stranice, biraju i obra\u0111uju slike i video, pravilno raspore\u0111uju proizvode po kategorijama i stvaraju ugodno korisni\u010dko su\u010delje unutar tehni\u010dkih mogu\u0107nosti platforme. Ovdje su va\u017eni osje\u0107aj za stil, osnovne vje\u0161tine grafi\u010dkog dizajna, razumijevanje principa UX\/UI (korisni\u010dkog iskustva i su\u010delja) i sposobnost rada s konstruktorom Storefront u Seller Central. Kvalitetno ure\u0111ena vitrina ne samo da ja\u010da brend i pove\u0107ava lojalnost kupaca, ve\u0107 mo\u017ee poslu\u017eiti i kao dodatni izvor prometa i prodaje.<\/p>

Vanjske usluge<\/h2>

Obnova (deblokada) ra\u010duna<\/h3>

Me\u0111utim, put prodava\u010da na Amazonu nije uvijek glatko, a jedna od najstresnijih situacija je blokada listinga ili, \u0161to je jo\u0161 gore, cijelog ra\u010duna. U takvim kriti\u010dnim slu\u010dajevima neprocjenjivu pomo\u0107 pru\u017eaju stru\u010dnjaci za rad s pritu\u017ebama i obnavljanje ra\u010duna (Account Health & Reinstatement Services)<\/strong>. Njihov zadatak je istra\u017eiti uzroke blokade, bilo da se radi o kr\u0161enju pravila platforme, pritu\u017ebama na intelektualno vlasni\u0161tvo, problemima s kvalitetom proizvoda ili nezadovoljavaju\u0107im pokazateljima u\u010dinkovitosti. Zatim razvijaju i pi\u0161u uvjerljiv Plan djelovanja (Plan of Action – POA), koji se podnosi odgovaraju\u0107im odjelima Amazona (Seller Performance, Product Compliance i dr.). Ovi stru\u010dnjaci vode slo\u017eenu prepisku s podr\u0161kom, brane\u0107i interese prodava\u010da, i savjetuju o mjerama koje treba poduzeti kako bi se sprije\u010dili sli\u010dni problemi u budu\u0107nosti. Ovaj posao zahtijeva dobro poznavanje stalno promjenjivih politika Amazona, o\u0161tar analiti\u010dki um, sposobnost jasnog i argumentiranog izlaganja svog stava pismeno na engleskom jeziku, kao i visoku otpornost na stres i iskustvo u interakciji s Amazonom po najte\u017eim pitanjima. Uspje\u0161no obnavljanje ra\u010duna doslovno spa\u0161ava posao prodava\u010da, omogu\u0107uju\u0107i nastavak prodaje i povratak pristupu zamrznutim sredstvima, stoga su usluge takvih stru\u010dnjaka jedne od najtra\u017eenijih i najpla\u0107enijih u ekosustavu Amazona.<\/p>

Profesionalno fotografiranje, vanjska reklama za Amazon<\/h3>

Osim ovih osnovnih pravaca, postoji i niz drugih prate\u0107ih usluga. One uklju\u010duju profesionalno fotografisanje i snimanje proizvoda<\/strong>, koje stvara vizualni sadr\u017eaj koji ispunjava visoke standarde Amazona i o\u010dekivanja kupaca. Potra\u017eene su i usluge prevo\u0111enja<\/strong> listinga, reklamnih materijala i podr\u0161ke kupcima za prodava\u010de koji rade na nekoliko me\u0111unarodnih tr\u017ei\u0161ta Amazona. Neki stru\u010dnjaci fokusiraju se na privla\u010denje vanjskog prometa<\/strong> na listinge Amazona putem Google Ads, Facebook Ads ili drugih kanala.<\/p>

Logisti\u010dke usluge<\/h3>

Postoji samostalni logisti\u010dki biznis koji uklju\u010duje usluge prep-centara, koji pripremaju robu za slanje u skladi\u0161ta Amazon prema standardima FBA, i pomo\u0107 u organizaciji me\u0111unarodnih isporuka. Skladi\u0161tenje robe u odabranoj zemlji, izvr\u0161avanje narud\u017ebi, prihvat povrata \u2013 da, takvi centri mogu biti ekonomi\u010dnija konkurentska alternativa Amazon FBA. Ovisno o tr\u017ei\u0161tu i vrsti proizvoda, takve alternativne skladi\u0161ne usluge mogu biti isplativije od skupih Amazon FBA.<\/p>

Za one koji \u017eele u\u0107i u ovu sferu, put obi\u010dno po\u010dinje s obukom<\/strong>: prou\u010davanjem kurseva, blogova stru\u010dnjaka, foruma i, naravno, slu\u017ebene dokumentacije Amazona u Seller University. Zatim je potrebna praksa \u2014 mo\u017eda na vlastitom malom projektu ili poma\u017eu\u0107i poznatim prodava\u010dima da steknu iskustvo. Va\u017eno je odabrati specijalizaciju, fokusiraju\u0107i se na jedno ili dva podru\u010dja koja su najzanimljivija, i produbiti svoje znanje upravo u njima. Postepeno se akumulira portfelj s uspje\u0161nim slu\u010dajevima, koji postaje glavni argument prilikom tra\u017eenja klijenata. Njih se mo\u017ee prona\u0107i na freelance platformama poput Upwork i Fiverr, putem profesionalnih dru\u0161tvenih mre\u017ea poput LinkedIn, u tematskim grupama i forumima, kao i zahvaljuju\u0107i umre\u017eavanju i preporukama.<\/p>

U op\u0107em slu\u010daju, Amazon nudi mnogo vi\u0161e na\u010dina za zara\u0111ivanje nego \u0161to se na prvi pogled mo\u017ee \u010diniti. Razvijanjem potrebnih vje\u0161tina i odabirom svoje ni\u0161e, mogu\u0107e je izgraditi uspje\u0161nu karijeru ili vlastiti servisni biznis, poma\u017eu\u0107i drugima da postignu svoje ciljeve na najve\u0107em tr\u017ei\u0161tu na svijetu, ne uranjaju\u0107i pritom u rizike i slo\u017eenosti neposredne trgovine.<\/p>

Ako \u017eelite razumjeti trgovinu na Amazonu, odabrati svoj poslovni smjer, mo\u017eete pro\u0107i na\u0161 <\/mark>te\u010daj \u201cPosao na Amazonu\u201d.<\/a><\/strong><\/mark><\/p>

<\/p>","protected":false},"excerpt":{"rendered":"

Stvarni na\u010dini zarade online na me\u0111unarodnoj platformi Najprofitabilniji i najbr\u017ei na\u010din zarade na Amazonu je trgovina proizvodima. Ovisno o poslovnom modelu, uspje\u0161nom odabiru proizvoda, mar\u017ea se kre\u0107e od 10% do 50%. Poslovni modeli trgovine na Amazonu Maloprodajni arbitra\u017ea: kupnja brendiranih proizvoda na prodajnim akcijama s popustima do 70% i njihova prodaja na platformi po nominalnoj […]<\/p>\n","protected":false},"author":1,"featured_media":297,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"saved_in_kubio":false,"footnotes":""},"class_list":["post-296","page","type-page","status-publish","has-post-thumbnail","hentry"],"kubio_ai_page_context":{"short_desc":"","purpose":"general"},"rankMath":{"parentDomain":"amazon.trening.center","noFollowDomains":[],"noFollowExcludeDomains":[],"noFollowExternalLinks":false,"featuredImageNotice":"The featured image should be at least 200 by 200 pixels to be picked up by Facebook and other social media sites.","pluginReviewed":false,"postSettings":{"linkSuggestions":true,"useFocusKeyword":false},"frontEndScore":false,"postName":"kako-zaraditi-na-amazonu","permalinkFormat":"https:\/\/amazon.trening.center\/hr\/%pagename%\/","showLockModifiedDate":true,"assessor":{"focusKeywordLink":"https:\/\/amazon.trening.center\/hr\/wp-admin\/edit.php?focus_keyword=%focus_keyword%&post_type=%post_type%","hasTOCPlugin":false,"primaryTaxonomy":false,"serpData":{"title":"%title% %sep% Trening.center","description":"Najprofitabilniji i najbr\u017ei na\u010din zarade na Amazonu je trgovina proizvodima. Ovisno o poslovnom modelu, uspje\u0161nom odabiru proizvoda, mar\u017ea se kre\u0107e od 10% do 50%.","focusKeywords":"","pillarContent":false,"canonicalUrl":"","breadcrumbTitle":"","advancedRobots":[],"facebookTitle":"","facebookDescription":"","facebookImage":"","facebookImageID":"","facebookHasOverlay":false,"facebookImageOverlay":"","facebookAuthor":"","twitterCardType":"","twitterUseFacebook":true,"twitterTitle":"","twitterDescription":"","twitterImage":"","twitterImageID":"","twitterHasOverlay":false,"twitterImageOverlay":"","twitterPlayerUrl":"","twitterPlayerSize":"","twitterPlayerStream":"","twitterPlayerStreamCtype":"","twitterAppDescription":"","twitterAppIphoneName":"","twitterAppIphoneID":"","twitterAppIphoneUrl":"","twitterAppIpadName":"","twitterAppIpadID":"","twitterAppIpadUrl":"","twitterAppGoogleplayName":"","twitterAppGoogleplayID":"","twitterAppGoogleplayUrl":"","twitterAppCountry":"","robots":{"index":true},"twitterAuthor":"username","primaryTerm":0,"authorName":"\u0412\u043b\u0430\u0434\u0435\u043b\u0435\u0446","titleTemplate":"%title% %sep% %sitename%","descriptionTemplate":"%excerpt%","showScoreFrontend":true,"lockModifiedDate":false},"powerWords":[],"diacritics":{"A":"[\\u0041\\u24B6\\uFF21\\u00C0\\u00C1\\u00C2\\u1EA6\\u1EA4\\u1EAA\\u1EA8\\u00C3\\u0100\\u0102\\u1EB0\\u1EAE\\u1EB4\\u1EB2\\u0226\\u01E0\\u00C4\\u01DE\\u1EA2\\u00C5\\u01FA\\u01CD\\u0200\\u0202\\u1EA0\\u1EAC\\u1EB6\\u1E00\\u0104\\u023A\\u2C6F]","AA":"[\\uA732]","AE":"[\\u00C6\\u01FC\\u01E2]","AO":"[\\uA734]","AU":"[\\uA736]","AV":"[\\uA738\\uA73A]","AY":"[\\uA73C]","B":"[\\u0042\\u24B7\\uFF22\\u1E02\\u1E04\\u1E06\\u0243\\u0182\\u0181]","C":"[\\u0043\\u24B8\\uFF23\\u0106\\u0108\\u010A\\u010C\\u00C7\\u1E08\\u0187\\u023B\\uA73E]","D":"[\\u0044\\u24B9\\uFF24\\u1E0A\\u010E\\u1E0C\\u1E10\\u1E12\\u1E0E\\u0110\\u018B\\u018A\\u0189\\uA779]","DZ":"[\\u01F1\\u01C4]","Dz":"[\\u01F2\\u01C5]","E":"[\\u0045\\u24BA\\uFF25\\u00C8\\u00C9\\u00CA\\u1EC0\\u1EBE\\u1EC4\\u1EC2\\u1EBC\\u0112\\u1E14\\u1E16\\u0114\\u0116\\u00CB\\u1EBA\\u011A\\u0204\\u0206\\u1EB8\\u1EC6\\u0228\\u1E1C\\u0118\\u1E18\\u1E1A\\u0190\\u018E]","F":"[\\u0046\\u24BB\\uFF26\\u1E1E\\u0191\\uA77B]","G":"[\\u0047\\u24BC\\uFF27\\u01F4\\u011C\\u1E20\\u011E\\u0120\\u01E6\\u0122\\u01E4\\u0193\\uA7A0\\uA77D\\uA77E]","H":"[\\u0048\\u24BD\\uFF28\\u0124\\u1E22\\u1E26\\u021E\\u1E24\\u1E28\\u1E2A\\u0126\\u2C67\\u2C75\\uA78D]","I":"[\\u0049\\u24BE\\uFF29\\u00CC\\u00CD\\u00CE\\u0128\\u012A\\u012C\\u0130\\u00CF\\u1E2E\\u1EC8\\u01CF\\u0208\\u020A\\u1ECA\\u012E\\u1E2C\\u0197]","J":"[\\u004A\\u24BF\\uFF2A\\u0134\\u0248]","K":"[\\u004B\\u24C0\\uFF2B\\u1E30\\u01E8\\u1E32\\u0136\\u1E34\\u0198\\u2C69\\uA740\\uA742\\uA744\\uA7A2]","L":"[\\u004C\\u24C1\\uFF2C\\u013F\\u0139\\u013D\\u1E36\\u1E38\\u013B\\u1E3C\\u1E3A\\u0141\\u023D\\u2C62\\u2C60\\uA748\\uA746\\uA780]","LJ":"[\\u01C7]","Lj":"[\\u01C8]","M":"[\\u004D\\u24C2\\uFF2D\\u1E3E\\u1E40\\u1E42\\u2C6E\\u019C]","N":"[\\u004E\\u24C3\\uFF2E\\u01F8\\u0143\\u00D1\\u1E44\\u0147\\u1E46\\u0145\\u1E4A\\u1E48\\u0220\\u019D\\uA790\\uA7A4]","NJ":"[\\u01CA]","Nj":"[\\u01CB]","O":"[\\u004F\\u24C4\\uFF2F\\u00D2\\u00D3\\u00D4\\u1ED2\\u1ED0\\u1ED6\\u1ED4\\u00D5\\u1E4C\\u022C\\u1E4E\\u014C\\u1E50\\u1E52\\u014E\\u022E\\u0230\\u00D6\\u022A\\u1ECE\\u0150\\u01D1\\u020C\\u020E\\u01A0\\u1EDC\\u1EDA\\u1EE0\\u1EDE\\u1EE2\\u1ECC\\u1ED8\\u01EA\\u01EC\\u00D8\\u01FE\\u0186\\u019F\\uA74A\\uA74C]","OI":"[\\u01A2]","OO":"[\\uA74E]","OU":"[\\u0222]","P":"[\\u0050\\u24C5\\uFF30\\u1E54\\u1E56\\u01A4\\u2C63\\uA750\\uA752\\uA754]","Q":"[\\u0051\\u24C6\\uFF31\\uA756\\uA758\\u024A]","R":"[\\u0052\\u24C7\\uFF32\\u0154\\u1E58\\u0158\\u0210\\u0212\\u1E5A\\u1E5C\\u0156\\u1E5E\\u024C\\u2C64\\uA75A\\uA7A6\\uA782]","S":"[\\u0053\\u24C8\\uFF33\\u1E9E\\u015A\\u1E64\\u015C\\u1E60\\u0160\\u1E66\\u1E62\\u1E68\\u0218\\u015E\\u2C7E\\uA7A8\\uA784]","T":"[\\u0054\\u24C9\\uFF34\\u1E6A\\u0164\\u1E6C\\u021A\\u0162\\u1E70\\u1E6E\\u0166\\u01AC\\u01AE\\u023E\\uA786]","TZ":"[\\uA728]","U":"[\\u0055\\u24CA\\uFF35\\u00D9\\u00DA\\u00DB\\u0168\\u1E78\\u016A\\u1E7A\\u016C\\u00DC\\u01DB\\u01D7\\u01D5\\u01D9\\u1EE6\\u016E\\u0170\\u01D3\\u0214\\u0216\\u01AF\\u1EEA\\u1EE8\\u1EEE\\u1EEC\\u1EF0\\u1EE4\\u1E72\\u0172\\u1E76\\u1E74\\u0244]","V":"[\\u0056\\u24CB\\uFF36\\u1E7C\\u1E7E\\u01B2\\uA75E\\u0245]","VY":"[\\uA760]","W":"[\\u0057\\u24CC\\uFF37\\u1E80\\u1E82\\u0174\\u1E86\\u1E84\\u1E88\\u2C72]","X":"[\\u0058\\u24CD\\uFF38\\u1E8A\\u1E8C]","Y":"[\\u0059\\u24CE\\uFF39\\u1EF2\\u00DD\\u0176\\u1EF8\\u0232\\u1E8E\\u0178\\u1EF6\\u1EF4\\u01B3\\u024E\\u1EFE]","Z":"[\\u005A\\u24CF\\uFF3A\\u0179\\u1E90\\u017B\\u017D\\u1E92\\u1E94\\u01B5\\u0224\\u2C7F\\u2C6B\\uA762]","a":"[\\u0061\\u24D0\\uFF41\\u1E9A\\u00E0\\u00E1\\u00E2\\u1EA7\\u1EA5\\u1EAB\\u1EA9\\u00E3\\u0101\\u0103\\u1EB1\\u1EAF\\u1EB5\\u1EB3\\u0227\\u01E1\\u00E4\\u01DF\\u1EA3\\u00E5\\u01FB\\u01CE\\u0201\\u0203\\u1EA1\\u1EAD\\u1EB7\\u1E01\\u0105\\u2C65\\u0250]","aa":"[\\uA733]","ae":"[\\u00E6\\u01FD\\u01E3]","ao":"[\\uA735]","au":"[\\uA737]","av":"[\\uA739\\uA73B]","ay":"[\\uA73D]","b":"[\\u0062\\u24D1\\uFF42\\u1E03\\u1E05\\u1E07\\u0180\\u0183\\u0253]","c":"[\\u0063\\u24D2\\uFF43\\u0107\\u0109\\u010B\\u010D\\u00E7\\u1E09\\u0188\\u023C\\uA73F\\u2184]","d":"[\\u0064\\u24D3\\uFF44\\u1E0B\\u010F\\u1E0D\\u1E11\\u1E13\\u1E0F\\u0111\\u018C\\u0256\\u0257\\uA77A]","dz":"[\\u01F3\\u01C6]","e":"[\\u0065\\u24D4\\uFF45\\u00E8\\u00E9\\u00EA\\u1EC1\\u1EBF\\u1EC5\\u1EC3\\u1EBD\\u0113\\u1E15\\u1E17\\u0115\\u0117\\u00EB\\u1EBB\\u011B\\u0205\\u0207\\u1EB9\\u1EC7\\u0229\\u1E1D\\u0119\\u1E19\\u1E1B\\u0247\\u025B\\u01DD]","f":"[\\u0066\\u24D5\\uFF46\\u1E1F\\u0192\\uA77C]","g":"[\\u0067\\u24D6\\uFF47\\u01F5\\u011D\\u1E21\\u011F\\u0121\\u01E7\\u0123\\u01E5\\u0260\\uA7A1\\u1D79\\uA77F]","h":"[\\u0068\\u24D7\\uFF48\\u0125\\u1E23\\u1E27\\u021F\\u1E25\\u1E29\\u1E2B\\u1E96\\u0127\\u2C68\\u2C76\\u0265]","hv":"[\\u0195]","i":"[\\u0069\\u24D8\\uFF49\\u00EC\\u00ED\\u00EE\\u0129\\u012B\\u012D\\u00EF\\u1E2F\\u1EC9\\u01D0\\u0209\\u020B\\u1ECB\\u012F\\u1E2D\\u0268\\u0131]","j":"[\\u006A\\u24D9\\uFF4A\\u0135\\u01F0\\u0249]","k":"[\\u006B\\u24DA\\uFF4B\\u1E31\\u01E9\\u1E33\\u0137\\u1E35\\u0199\\u2C6A\\uA741\\uA743\\uA745\\uA7A3]","l":"[\\u006C\\u24DB\\uFF4C\\u0140\\u013A\\u013E\\u1E37\\u1E39\\u013C\\u1E3D\\u1E3B\\u017F\\u0142\\u019A\\u026B\\u2C61\\uA749\\uA781\\uA747]","lj":"[\\u01C9]","m":"[\\u006D\\u24DC\\uFF4D\\u1E3F\\u1E41\\u1E43\\u0271\\u026F]","n":"[\\u006E\\u24DD\\uFF4E\\u01F9\\u0144\\u00F1\\u1E45\\u0148\\u1E47\\u0146\\u1E4B\\u1E49\\u019E\\u0272\\u0149\\uA791\\uA7A5]","nj":"[\\u01CC]","o":"[\\u006F\\u24DE\\uFF4F\\u00F2\\u00F3\\u00F4\\u1ED3\\u1ED1\\u1ED7\\u1ED5\\u00F5\\u1E4D\\u022D\\u1E4F\\u014D\\u1E51\\u1E53\\u014F\\u022F\\u0231\\u00F6\\u022B\\u1ECF\\u0151\\u01D2\\u020D\\u020F\\u01A1\\u1EDD\\u1EDB\\u1EE1\\u1EDF\\u1EE3\\u1ECD\\u1ED9\\u01EB\\u01ED\\u00F8\\u01FF\\u0254\\uA74B\\uA74D\\u0275]","oi":"[\\u01A3]","ou":"[\\u0223]","oo":"[\\uA74F]","p":"[\\u0070\\u24DF\\uFF50\\u1E55\\u1E57\\u01A5\\u1D7D\\uA751\\uA753\\uA755]","q":"[\\u0071\\u24E0\\uFF51\\u024B\\uA757\\uA759]","r":"[\\u0072\\u24E1\\uFF52\\u0155\\u1E59\\u0159\\u0211\\u0213\\u1E5B\\u1E5D\\u0157\\u1E5F\\u024D\\u027D\\uA75B\\uA7A7\\uA783]","s":"[\\u0073\\u24E2\\uFF53\\u015B\\u1E65\\u015D\\u1E61\\u0161\\u1E67\\u1E63\\u1E69\\u0219\\u015F\\u023F\\uA7A9\\uA785\\u1E9B]","ss":"[\\u00DF]","t":"[\\u0074\\u24E3\\uFF54\\u1E6B\\u1E97\\u0165\\u1E6D\\u021B\\u0163\\u1E71\\u1E6F\\u0167\\u01AD\\u0288\\u2C66\\uA787]","tz":"[\\uA729]","u":"[\\u0075\\u24E4\\uFF55\\u00F9\\u00FA\\u00FB\\u0169\\u1E79\\u016B\\u1E7B\\u016D\\u00FC\\u01DC\\u01D8\\u01D6\\u01DA\\u1EE7\\u016F\\u0171\\u01D4\\u0215\\u0217\\u01B0\\u1EEB\\u1EE9\\u1EEF\\u1EED\\u1EF1\\u1EE5\\u1E73\\u0173\\u1E77\\u1E75\\u0289]","v":"[\\u0076\\u24E5\\uFF56\\u1E7D\\u1E7F\\u028B\\uA75F\\u028C]","vy":"[\\uA761]","w":"[\\u0077\\u24E6\\uFF57\\u1E81\\u1E83\\u0175\\u1E87\\u1E85\\u1E98\\u1E89\\u2C73]","x":"[\\u0078\\u24E7\\uFF58\\u1E8B\\u1E8D]","y":"[\\u0079\\u24E8\\uFF59\\u1EF3\\u00FD\\u0177\\u1EF9\\u0233\\u1E8F\\u00FF\\u1EF7\\u1E99\\u1EF5\\u01B4\\u024F\\u1EFF]","z":"[\\u007A\\u24E9\\uFF5A\\u017A\\u1E91\\u017C\\u017E\\u1E93\\u1E95\\u01B6\\u0225\\u0240\\u2C6C\\uA763]"},"researchesTests":["contentHasTOC","contentHasShortParagraphs","contentHasAssets","keywordInTitle","keywordInMetaDescription","keywordInPermalink","keywordIn10Percent","keywordInContent","keywordInSubheadings","keywordInImageAlt","keywordDensity","keywordNotUsed","lengthContent","lengthPermalink","linksHasInternal","linksHasExternals","linksNotAllExternals","titleStartWithKeyword","titleSentiment","titleHasPowerWords","titleHasNumber","hasContentAI"],"hasRedirection":false,"hasBreadcrumb":false},"homeUrl":"https:\/\/amazon.trening.center\/hr","objectID":296,"objectType":"post","locale":"hr","localeFull":"hr","overlayImages":{"play":{"name":"Play icon","url":"https:\/\/amazon.trening.center\/hr\/wp-content\/plugins\/seo-by-rank-math\/assets\/admin\/img\/icon-play.png","path":"\/home\/master\/web\/amazon.trening.center\/public_html\/wp-content\/plugins\/seo-by-rank-math\/assets\/admin\/img\/icon-play.png","position":"middle_center"},"gif":{"name":"GIF icon","url":"https:\/\/amazon.trening.center\/hr\/wp-content\/plugins\/seo-by-rank-math\/assets\/admin\/img\/icon-gif.png","path":"\/home\/master\/web\/amazon.trening.center\/public_html\/wp-content\/plugins\/seo-by-rank-math\/assets\/admin\/img\/icon-gif.png","position":"middle_center"}},"defautOgImage":"https:\/\/amazon.trening.center\/hr\/wp-content\/plugins\/seo-by-rank-math\/assets\/admin\/img\/social-placeholder.jpg","customPermalinks":true,"isUserRegistered":true,"autoSuggestKeywords":true,"connectSiteUrl":"https:\/\/rankmath.com\/auth?site=https%3A%2F%2Famazon.trening.center%2Fhr&r=https%3A%2F%2Famazon.trening.center%2Fhr%2Fwp-json%2Fwp%2Fv2%2Fpages%2F296%3Fnonce%3Da91b373559","maxTags":5,"trendsIcon":"<\/svg>","showScore":true,"siteFavIcon":"https:\/\/amazon.trening.center\/hr\/wp-content\/uploads\/sites\/5\/2024\/10\/cropped-logo-v4-tc-32x32.png","canUser":{"general":false,"advanced":false,"snippet":false,"social":false,"analysis":false,"analytics":false,"content_ai":false},"showKeywordIntent":true,"isPro":false,"is_front_page":false,"trendsUpgradeLink":"https:\/\/rankmath.com\/pricing\/?utm_source=Plugin&utm_medium=CE%20General%20Tab%20Trends&utm_campaign=WP","trendsUpgradeLabel":"Upgrade","trendsPreviewImage":"https:\/\/amazon.trening.center\/hr\/wp-content\/plugins\/seo-by-rank-math\/assets\/admin\/img\/trends-preview.jpg","currentEditor":false,"homepageData":{"assessor":{"powerWords":[],"diacritics":true,"researchesTests":["contentHasTOC","contentHasShortParagraphs","contentHasAssets","keywordInTitle","keywordInMetaDescription","keywordInPermalink","keywordIn10Percent","keywordInContent","keywordInSubheadings","keywordInImageAlt","keywordDensity","keywordNotUsed","lengthContent","lengthPermalink","linksHasInternal","linksHasExternals","linksNotAllExternals","titleStartWithKeyword","titleSentiment","titleHasPowerWords","titleHasNumber","hasContentAI"],"hasBreadcrumb":false,"serpData":{"title":"%sitename% %page% %sep% %sitedesc%","description":"","titleTemplate":"%sitename% %page% %sep% %sitedesc%","descriptionTemplate":"","focusKeywords":"","breadcrumbTitle":"Home","robots":{"index":true},"advancedRobots":[],"facebookTitle":"","facebookDescription":"","facebookImage":"","facebookImageID":""}}},"tocTitle":"Table of Contents","tocExcludeHeadings":[],"listStyle":"ul"},"_links":{"self":[{"href":"https:\/\/amazon.trening.center\/hr\/wp-json\/wp\/v2\/pages\/296"}],"collection":[{"href":"https:\/\/amazon.trening.center\/hr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/amazon.trening.center\/hr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/amazon.trening.center\/hr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/amazon.trening.center\/hr\/wp-json\/wp\/v2\/comments?post=296"}],"version-history":[{"count":7,"href":"https:\/\/amazon.trening.center\/hr\/wp-json\/wp\/v2\/pages\/296\/revisions"}],"predecessor-version":[{"id":349,"href":"https:\/\/amazon.trening.center\/hr\/wp-json\/wp\/v2\/pages\/296\/revisions\/349"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amazon.trening.center\/hr\/wp-json\/wp\/v2\/media\/297"}],"wp:attachment":[{"href":"https:\/\/amazon.trening.center\/hr\/wp-json\/wp\/v2\/media?parent=296"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}